HSY Hershey Company (The) · $171.42 Neutral — no clear edge中性 — 无明显优势 Terminal终端 ↗

Hershey Company (The) · Staples

HSY

$171.42

The Hershey Company, often called Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World.好时公司（常称好时或好时品牌）是一家美国跨国糖果企业，总部位于宾夕法尼亚州好时镇，该镇也是好时乐园和好时巧克力世界的所在地。

Rate-sensitive利率敏感 Large cap大盘 $35B

Engine stance引擎立场2026-07-20

Neutral — no clear edge中性 — 无明显优势

Daily low forming, but the bigger trend is still bearish. Small size only; stop below 170.27.日线低点正在形成，但大趋势仍偏空。只适合小仓位；止损设于 170.27 下方。

Engine levels · 52-week range引擎点位 · 52周区间

$171

$175

$171

$190

$170

$156$240

Price现价 $171Trail stop止损线 $175Don't chase勿追高 $171Call wall看涨期权墙 $190Put wall看跌期权墙 $170 Buy zone买入区 $166–$168

Open in Terminal打开终端 ↗ All coverage所有股票 Data through数据截至 2026-07-20 · regenerated nightly每日更新

Price Chart价格图表

Full chart in Terminal终端完整图表 ↗

Key Statistics关键统计

Price价格

$171.42

26.9% below 52-week high低于52周高点 26.9%

Market Cap市值

$35B

Light volume成交量清淡

P/E Ratio市盈率

39.4x

24.1x sector median

Forward P/E预测市盈率

17.3x

EPS每股收益 $4.35

Beta贝塔

-0.10

Moves about -0.1x the market波动幅度约为市场的 -0.1 倍

Dividend Yield股息收益率

3.39%

RSI (14)RSI（14）

Neutral zone中性区域

Next Earnings下次财报

2026-07-29 (10d)

Volatility Rank波动率分位

82th pctile

hist. vol. percentile历史波动率分位数

Short Interest空头兴趣

4.9% of float

Performance价格表现

Period周期	HSY	S&P 500	vs Index对比指数
1 Week近1周	-1.3%	-1.5%	In line with the index与指数基本持平
1 Month近1月	-2.2%	+0.6%	Lagged the index by 2.8 points落后指数 2.8 个百分点
3 Months近3月	-10.3%	+4.7%	Lagged the index by 15.0 points落后指数 15.0 个百分点
6 Months近6月	-12.1%	+7.8%	Lagged the index by 19.9 points落后指数 19.9 个百分点
Year to date年初至今	-4.7%	+9.1%	Lagged the index by 13.8 points落后指数 13.8 个百分点
1 Year近1年	+3.1%	+19.4%	Lagged the index by 16.3 points落后指数 16.3 个百分点
3 Years近3年	-22.0%	+69.4%	Lagged the index by 91.4 points落后指数 91.4 个百分点
5 Years近5年	+7.7%	+83.9%	Lagged the index by 76.2 points落后指数 76.2 个百分点

Technicals技术面

Active signals活跃信号

MA Sell (7)1-Day Return (cross-sectional rank → top/bottom gainers)Valuation cheapness percentile (0–1, higher = cheaper vs peers)Insider Power (0–100) — quality-weighted Form-4 open-market trades (role × size × recency); 50 = neutralInsider Sell signal — fires when Insider Power ≤ 40 (net selling on quality-weighted basis)

RSI (14)RSI（14） 43 Neutral zone中性区域

vs 50-day相对50日均线 -5.9% vs 50-day avg

vs 200-day相对200日均线 -10.1% vs 200-day avg

Trend strength (ADX)趋势强度（ADX） 18 No clear trend无明显趋势

Volatility rank波动率分位 82th percentile 分位

Engine reference levels — not advice引擎参考水平 — 非投资建议

Buy zone买入区间

$167.05

Don't chase above不追高于

$171.40

Stop止损

$170.30

Bounce — turn not confirmed; wait反弹 — 转向未确认，先观望

Earnings财务业绩

days until next report天后公布财报

2026-07-29

Estimates being cut预期下调

Post-earnings drift: +2.5% (20d)财报后漂移：+2.5%（20日）

Earnings call transcripts — coming soon财报电话会议记录 — 即将上线

Valuation估值

Multiple指标	HSY	Sector median行业中位	Cheaper than相对便宜
P/E (trailing)市盈率（历史）	39.37x	24.10	19%
P/E (forward)市盈率（预测）	17.3x	—	—
P/B市净率	7.50x	3.38	20%
P/S市销率	2.97x	1.28	19%
Earnings yield盈利收益率	2.54%	3.76	29%
FCF yield自由现金流收益率	5.24%	4.71	57%
Shareholder yield股东收益率	3.12%	2.48	56%
EV/EBITDA企业价值/EBITDA	17.40x	12.39	25%
P/FCF市值/自由现金流	19.08x	21.12	54%

Analyst price targets — coming soon分析师目标价 — 即将上线

Financials财务数据

Revenue营业收入

$8.1B

2020

$9.0B

2021

$10.4B

2022

$11.2B

2023

$11.2B

2024

$11.7B

2025

5yr CAGR5年复合增速: 7.5%

Free Cash Flow自由现金流

$1.3B

2020

$1.6B

2021

$1.8B

2022

$1.6B

2023

$1.9B

2024

$1.8B

2025

Margins利润率

Gross margin毛利率

33.5%

Operating margin营业利润率

12.3%

Net margin净利率

7.6%

FCF margin自由现金流利润率

19.5%

19.0%Return on Equity股本回报率

6.4%Return on Assets资产回报率

Leverage杠杆

Net debt / EBITDA净债务/EBITDA	-0.48
Current ratio流动比率	1.19

Capital Allocation资本配置

Buybacks (TTM)回购（TTM）	$0
Stock-based comp股权薪酬	$65.5M
Share count change (1y)股数变化（1年）	+0.2%

Piotroski皮奥特罗斯基 4/8 Altman Z阿尔特曼Z: safe (4.1) Clean稳健

Snapshot Gauges综合指标

Valuation vs Sector估值相对行业

Expensive vs sector相对行业偏贵

Cheaper than 28% of its sector on blended multiples综合估值倍数低于行业内 28% 的公司

Beta市场敏感度

-0.10×

0.21×3×

Has tended to move opposite the market (factor-adjusted)经因子调整后常与大盘反向波动

Financial Health财务健康

4/8

Altman阿尔特曼: safe

Weak financial health财务健康状况偏弱

Dividend分红

3.39%

Pays a dividend (3.39% yield)有分红（收益率 3.39%）

Why Is It Moving为何波动

Sector / Theme行业/主题 Consumer Staples (Equal-Weight) theme — #13 of 46 themes「必需消费（等权）」主题 — 46 个主题中第 13 位

Macro宏观 Long-duration name into a restrictive, rising-real-rate regime → rate headwind.长久期标的进入偏紧、实际利率上行的环境→利率逆风。

Positioning持仓 Short interest changed +20.4%空头仓位变动 +20.4%

Technical技术面 HSY StochRSI turned up from oversoldHSY StochRSI自超卖区上行

Options Positioning期权持仓

Market makers are net short gamma — price moves may amplify做市商净持有负伽玛，价格波动可能被放大

Expected daily move预期日波动

±2.16%

Expected weekly move预期周波动

±4.83%

Call wall看涨密集区

$190

Put wall看跌密集区

$170

Gamma flip伽玛翻转

$175

25d risk reversal25d风险逆转

0.7%

Flow资金流向

$1M premium traded; 0% 0DTE; 10 fresh positions; P/C 1.4; ~leans bullish (direction approx)成交权利金 $1M；0DTE占0%；10个新建仓；看跌看涨比 1.4；≈偏看涨（方向近似）

Skew: 偏斜：balanced

Ownership & Smart Money持仓与聪明钱

Insider activity内部人员活动: -$24.1M net (3 buyers, 5 sellers)-$24.1M 净值（3 买家，5 卖家）

Signal History信号历史

NEARING A HIGH → UNCONFIRMED TURN接近高点 → 未确认转向

HIGH-RISK · NIMBLE ONLY. A daily bottoming setup is forming (swing low in, momentum turned up) — but the higher timeframes haven't confirmed it: the bigger picture is still bearish (weekly momentum negative; investor cycle failed (broke its start low)). This is an UNCONFIRMED TURN, not a confirmed buy. Weekly confirmation lags price, so this exact reading covers BOTH bounces that fail AND the first leg of a genuine new cycle — you can't tell which in real time, so treat it as a risk/size signal, not a direction call. Measured: weekly-unconfirmed bottoming setups held the low ~49% of the time vs ~68% once the weekly turns up高风险 · 仅限灵活操作。正在形成日线筑底形态（摆动低点已现、动量转向上行）——但更高周期尚未确认：大局仍偏空（周线动量为负；投资者周期失败（跌破起始低点））。这是「未确认转向」，并非已确认的买入。周线确认滞后于价格，因此同样的读数既涵盖最终失败的反弹，也涵盖真正新周期的第一段——实时无法判定属于哪一种，故应将其视为风险/仓位信号，而非方向判断。实测：周线未确认的筑底形态约 49% 守住低点，周线转向后升至约 68%

COUNTERTREND BOUNCE UNCONFIRMED TURN

Jul 16, 2026

HSY StochRSI turned up from oversoldHSY StochRSI自超卖区上行

StochRSI popped back above 20 — the earliest oscillator heads-up that downside momentum is easing. $174.72.StochRSI重回20上方 — 下行动量趋缓的最早预警。$174.72。

Jul 15, 2026

UNCONFIRMED TURN → DOWNTREND未确认转向 → 下跌趋势

AVOID回避

Jul 10, 2026

NEARING A LOW → TOPPING接近低点 → 做顶中

SELL SETUP卖出预备

Jul 9, 2026

HSY daily MACD crossed downHSY 日线MACD下穿

The daily MACD histogram turned negative — fast and noisy, context rather than a standalone trigger. $171.65.日线MACD柱状图转负 — 快速且嘈杂，仅作背景。$171.65。

Jul 7, 2026

DOWNTREND → NEARING A LOW下跌趋势 → 接近低点

GET READY准备

Jul 6, 2026

UNCONFIRMED TURN → DOWNTREND未确认转向 → 下跌趋势

AVOID回避

Jul 6, 2026

HSY broke down vs the marketHSY 相对市场走弱

Relative strength vs SPY crossed below the 10th percentile of the last 90 days — weakness often leads price. $177.51.相对标普500的强弱下穿近90日的第10百分位 — 走弱常先于价格。$177.51。

Jul 1, 2026

DOWNTREND → UNCONFIRMED TURN下跌趋势 → 未确认转向

HIGH-RISK · NIMBLE ONLY高风险 · 仅限灵活操作

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