BFH
Bread Financial Holdings, Inc.
·
$99.31
Extended — don't chase; wait for a pullback过度拉升 — 勿追高；等待回撤
Terminal终端 ↗
Bread Financial Holdings, Inc. · Financials
BFH
$99.31
Bread Financial Holdings, Inc. is an American publicly traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.BreadFinancialHoldings,Inc.是一家美国上市企业，提供自有品牌信用卡、联合忠诚度计划及直效营销服务，其业务源于对交易丰富数据的捕获和分析。
Financial金融股
Mid cap中盘
$4B
Engine stance引擎立场2026-07-20
Extended — don't chase; wait for a pullback过度拉升 — 勿追高；等待回撤
You missed the bottoming entry — the low already formed and price is now extended (momentum is fading — the 3-day/weekly已错过筑底入场——低点已经形成，目前价格已拉伸（动量正在衰竭——3 日/周线动量已向下交叉）。不要追高；等待回调至 10 日均线或下一个周期低点。若已持有则继续持有。
Key Statistics关键统计
Price价格
$99.31
8.7% below 52-week high低于52周高点 8.7%
Market Cap市值
$4B
Normal volume正常成交量
P/E Ratio市盈率
8.4x
15.0x sector median
Beta贝塔
1.29
Moves about 1.3x the market波动幅度约为市场的 1.3 倍
RSI (14)RSI（14）
51
Neutral zone中性区域
Next Earnings下次财报
2026-07-23 (4d)
Volatility Rank波动率分位
56th pctile
hist. vol. percentile历史波动率分位数
Short Interest空头兴趣
6.4% of float
Performance价格表现
| Period周期 | BFH | S&P 500 | vs Index对比指数 |
|---|---|---|---|
| 1 Week近1周 | +2.9% | -1.5% | Beat the index by 4.4 points跑赢指数 4.4 个百分点 |
| 1 Month近1月 | -2.1% | +0.6% | Lagged the index by 2.7 points落后指数 2.7 个百分点 |
| 3 Months近3月 | +9.9% | +4.7% | Beat the index by 5.2 points跑赢指数 5.2 个百分点 |
| 6 Months近6月 | +35.4% | +7.8% | Beat the index by 27.6 points跑赢指数 27.6 个百分点 |
| Year to date年初至今 | +32.6% | +9.1% | Beat the index by 23.5 points跑赢指数 23.5 个百分点 |
| 1 Year近1年 | +61.5% | +19.4% | Beat the index by 42.1 points跑赢指数 42.1 个百分点 |
| 3 Years近3年 | +184.1% | +69.4% | Beat the index by 114.7 points跑赢指数 114.7 个百分点 |
Technicals技术面
RSI (14)RSI（14）
51
Neutral zone中性区域
vs 50-day相对50日均线
+4.6% vs 50-day avg
vs 200-day相对200日均线
+28.5% vs 200-day avg
Volatility rank波动率分位
56th percentile 分位
Engine reference levels — not advice引擎参考水平 — 非投资建议
Buy zone买入区间
$98.41
Don't chase above不追高于
$99.31
Stop止损
$93.83
Extended — wait for a pullback过度拉伸 — 等待回撤
Earnings财务业绩
4
days until next report天后公布财报
2026-07-23
Estimates being cut预期下调
Earnings call transcripts — coming soon财报电话会议记录 — 即将上线
Valuation估值
| Multiple指标 | BFH | Sector median行业中位 | Cheaper than相对便宜 |
|---|---|---|---|
| P/E (trailing)市盈率（历史） | 8.45x | 14.99 | 93% |
| P/B市净率 | 1.32x | 1.52 | 60% |
| Earnings yield盈利收益率 | 11.83% | 6.58 | 93% |
| Shareholder yield股东收益率 | 8.06% | 3.91 | 83% |
Analyst price targets — coming soon分析师目标价 — 即将上线
Financials财务数据
Revenue营业收入
Earnings Per Share每股收益
5yr CAGR5年复合增速: 19.5%
Free Cash Flow自由现金流
Margins利润率
15.6%Return on Equity股本回报率
2.3%Return on Assets资产回报率
Capital Allocation资本配置
| Buybacks (TTM)回购（TTM） | $313.0M |
| Stock-based comp股权薪酬 | $56.0M |
| Share count change (1y)股数变化（1年） | -10.2% |
Piotroski皮奥特罗斯基 5/5
Clean稳健
Snapshot Gauges综合指标
Valuation vs Sector估值相对行业
Looks cheap vs sector相对行业偏便宜
Cheaper than 76% of its sector on blended multiples综合估值倍数低于行业内 76% 的公司
Beta市场敏感度
1.29×
0.21×3×
Moves about 1.3× the market波动幅度约为市场的 1.3 倍
Financial Health财务健康
5/5
Adequate financial health财务健康状况一般
Dividend分红
—
Does not pay a dividend不派发股息
Why Is It Moving为何波动
Macro宏观
Short-duration name into a restrictive, rising-real-rate regime → rate tailwind.短久期标的进入偏紧、实际利率上行的环境→利率顺风。
Positioning持仓
Short interest changed -20.5%空头仓位变动 -20.5%
Technical技术面
BFH StochRSI turned up from oversoldBFH StochRSI自超卖区上行
Ownership & Smart Money持仓与聪明钱
Concentrated ownership集中持仓
| Fund基金 | Grade评级 | Activity动作 | % of portfolio组合占比 | As of截至 |
|---|---|---|---|---|
| Basswood Capital Management | B | trimtrim | 0.6% | 2026-03-31 |
Signal History信号历史
TOP WATCH
NEARING A HIGH
Jul 15, 2026
BFH StochRSI turned up from oversoldBFH StochRSI自超卖区上行
StochRSI popped back above 20 — the earliest oscillator heads-up that downside momentum is easing. $99.18.StochRSI重回20上方 — 下行动量趋缓的最早预警。$99.18。
Jul 6, 2026
BFH took relative-strength leadershipBFH 取得相对强弱领先
Relative strength vs SPY crossed above the 90th percentile of the last 90 days — leadership tends to persist. $103.52.相对标普500的强弱上穿近90日的第90百分位 — 领先往往延续。$103.52。
Jul 2, 2026
NEARING A HIGH → BOTTOMING接近高点 → 筑底中
BUY SETUP买入预备
Jul 2, 2026
BFH daily MACD crossed downBFH 日线MACD下穿
The daily MACD histogram turned negative — fast and noisy, context rather than a standalone trigger. $102.21.日线MACD柱状图转负 — 快速且嘈杂，仅作背景。$102.21。
Jun 18, 2026
BFH made a new 52-week highBFH 创52周新高
Price reached a fresh 52-week high — a momentum / trend extreme the whole market watches. $102.41.价格创出52周新高 — 全市场关注的动量/趋势极值。$102.41。
Jun 11, 2026
UPTREND → NEARING A HIGH上涨趋势 → 接近高点
TAKE PROFITS止盈
Jun 11, 2026
BFH RSI reached overboughtBFH RSI进入超买
RSI(14) crossed above 70 — stretched to the upside; context, not a timing trigger alone. $101.63.RSI(14)上穿70 — 上行过度；仅作背景，单独不构成择时。$101.63。
Jun 9, 2026
BFH made a new 52-week highBFH 创52周新高
Price reached a fresh 52-week high — a momentum / trend extreme the whole market watches. $94.22.价格创出52周新高 — 全市场关注的动量/趋势极值。$94.22。
Jun 4, 2026
BFH took relative-strength leadershipBFH 取得相对强弱领先
Relative strength vs SPY crossed above the 90th percentile of the last 90 days — leadership tends to persist. $91.15.相对标普500的强弱上穿近90日的第90百分位 — 领先往往延续。$91.15。
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Factor Profile因子特征
Composite factor score综合因子得分: 0.76
Value价值
+2.0
Quality质量
+0.3
Investment资本投入
+0.6
Shareholder payout股东回报
+1.0
Low volatility低波动
-0.1
Low market beta低市场敏感度
-0.6
Earnings quality盈利质量
+0.4
Short interest空头兴趣
+0.1
Company Profile公司档案
Bread Financial Holdings, Inc. is an American publicly traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.BreadFinancialHoldings,Inc.是一家美国上市企业，提供自有品牌信用卡、联合忠诚度计划及直效营销服务，其业务源于对交易丰富数据的捕获和分析。
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Nightly signals, options flow, and factor analysis across all S&P 500 names.每日更新的信号、期权资金流向和因子分析，覆盖所有标普500成分股。